'It’s important to incorporate storytelling in your pitch. Brands always say that they tell stories – all use it, but when did stuff stopped being content and became a story? To create a good story there must be the 3 Ms: it must be meaningful, memorable and moving. It must resonate with people, have a hook, make you feel something and create emotions to remember.' - @gdimelow at our #EventPlannersTalk 'Loving the Pitch'